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Sr. Manager, Consumer Health Writer

Reporting Structure

The Senior Manager, Consumer Health Writer, reports to the Director, Communications and Publications

Qualifications

Bachelor’s degree or equivalent with emphasis on writing and communications plus five years’ experience in health/medical communications or related field required. Comprehensive writing/editing, digital, and social media skills required as is the ability to accurately translate complex clinical issues into easily understandable, effective consumer/patient information. Must be able to prioritize, meet deadlines on multiple assignments, and work effectively with colleagues in all business units, members, leadership, and others. Demonstrated knowledge of learning modalities, accessibility, and cultural issues in communicating to a wide audience. Precision, creativity, project management, strategic, analytical, tactical, and critical thinking essential. A track record in developing website content showcased in engaging ways including interactive learning formats, and ability to recognize opportunities to supplement written content with graphics and video preferred. Digital communication familiarity especially in WordPress or similar content management systems as well as social media platforms needed. Proficiency in Microsoft Office required. Working knowledge of HTML and familiarity with Adobe Photoshop a plus. Some travel required.

Key Responsibilities

  • Write and/or edit consumer/patient health information for the website and for other venues, as assigned
  • Collaborate with Communications and Academy leadership in developing and sustaining an engaging consumer/patient information program featuring an interactive website  
  • Work with Communications staff and others to develop multi-faceted marketing plan that includes social media, print, web, and email outreach with goal of increasing website usage and public awareness

Specific Duties

  • Play key role in creating and sustaining consumer/patient information content for the website 
  • Participate in creating processes, guidelines, and standards of procedures for consumer/patient content 
  • Ensure quality, accuracy, consistency, currency, readability, and cultural appropriateness of content and design
  • Manage all business, financial, and analytical aspects of the program including licensing if applicable
  • Provide courteous and prompt member and consumer customer service
  • Work with staff and volunteer committee members to identify gaps in consumer/patient information offerings 
  • Maintain the patient/consumer health website utilizing a content management system
  • Review content on an ongoing basis following standards of procedures and approved style guide
  • Ensure that consumer/patient information is consistent with Academy/Foundation clinical practice guidelines, consensus statements, position statements, and policies
  • Serve as a point of contact for member inquiries and technical issues regarding assigned programs, platforms, and/or vendors 
  • Participate in user education and marketing initiatives 
  • Manage budget projects as assigned
  • Report metrics evaluating the effectiveness of the consumer/patient information program
  • Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally or informally, either orally or in writing
  • Consistently demonstrate courteous, cooperative, and helpful behavior to all contacts, internal and external 
  • May participate on an internal team, either through formal assignment or on an ad hoc basis

Posted April 2018

We encourage you to submit your resume with cover letter and salary expectations through one of the following options:

Email: Attach a Word document or copy and paste your cover letter and resume and send to employment@entnet.org.

Fax: 1-703-683-5100

Mail: AAO-HNSF, 1650 Diagonal Road, VA 22314-2857 Attention: Human Resources